As mentioned previously, advertising your home in newspapers and magazines rarely sells your home in fact that method of advertising is archaic . More likely than not, the buyer who eventually purchases your home will have called on a totally different house they found on the internet.
You still want to be certain the real estate company selling your house has a good web presence. 87% of home buyers in 2015 found their home on the web.
You should also realize that when a company advertises the homes they have for sale, there is more than one objective. Sure, the real estate office wants to generate phone calls and sell houses, but the advertising also shows home sellers how effectively they market properties. This impresses not only you, but others who may be thinking of selling their home.
The advertising brings in more listings, which generate more ad calls, which produces more buyers….and that is how real estate advertising really works.